Monterey 250 celebrations are currently on hold
City Facility Closures
to Slow the Spread of COVID-19 

Monterey 250 Story Tellers

Story #5 posted Wednesday, June 24, 2020

"Harry Greene"
By Jeff Rothal

Also available in PDF

Monterey Storytellers graphicHarry Greene was a study in contrasts--an urban everyman who loved all things wild, he bridged Old and New Monterey and helped the town become what it is today. Born into a well-to-do San Francisco family in 1852, the energetic and industrious Greene suffered from poor health and "retired" to Monterey while still a young man.

His efforts left lasting marks as he spent three decades as an unofficial spokesperson for the city, hosting presidents and other dignitaries. He shepherded in new economic development, horticultural wonders and monuments to the past, instilling hope in Monterey's future.

One of the first things young Harry noticed when visiting the area in the 1870s was the decay of the old adobes and other historic buildings. Greene eventually became one of the forces that saved Colton Hall, the Custom House, and the First Theatre. He worked to preserve and enhance local fisheries and the peninsula's unique and beautiful cypress groves. He also founded the Federation of Tree Growing Clubs of America. A number of the old trees we still see today were planted by Greene and his many students, protégés and admirers.

A man of indomitable spirit, Greene may be remembered almost as much for his failures as his successes. To his credit--he wasn't afraid to experiment. An avid sportsman as a young man, his attempt to start a bicycle factory in Monterey failed, and his efforts at breeding frogs and growing opium were not entirely fruitful.  But "Tin Can" Greene worked tirelessly for the economic development of the region. He spent decades lobbying for federal and state support of our breakwater, which was finally built in the 1930s. He aided in ushering in the first oil pipeline in California, with its terminus in Monterey. Harry helped bring banking, electricity, telephones, baseball, mass transportation, and improved museums, parks, roads and bridges to the people. He dreamed of a town that would be a major port rivaling San Francisco, complete with a submarine base. But the railroad he worked toward, which would have connected the Central Valley with the coast, never materialized, and Monterey remained a largely quiet town.

Today, Greene's indelible footprint remains all over Monterey. In addition to the buildings previously mentioned, his mansion (built in 1886-87) still stands on Lighthouse Avenue. He oversaw the installation of the first stones that made up the foundation of the Sloat Monument on the Lower Presidio. When historic Colton Hall, where California's constitution was drafted and signed, was threatened with demolition, Harry was there to lead the way in protecting and preserving it. When the Army threatened to abandon its base on the Presidio, Harry raised funds to keep it here.

As a result of his advocacy of the park, the island on Lake El Estero is named after him. And you can still get a room at his Monterey Hotel (opened in 1904) on Alvarado Street. Harry Greene's story, in many respects, is the story of Monterey as we know it today.

Story #4 posted Tuesday, June 2, 2020

"Monterey Beer"
By J.C. Hill

Monterey Beer GraphicAlso available in PDF

With the end of prohibition occurring in 1933, many brewers explored new opportunities to help serve thirsty patrons. A group of investors purchased the old Salinas Brewery (1891-1926) in Monterey County and needed someone to run the business. Armin L. Neubert, a retired brewing engineer from Santa Cruz, was persuaded to lead the effort to revitalize the abandoned business. With equity in the company as payment for his services, he joined the team along with his son Armin K. Neubert. 

Monterey Beer GraphicBy 1934, the brewery was up and running producing 30,000 barrels annually. The brewery gained recognition for its beers including its flagship brand Monterey Beer, Monterey Ale, Monterey Bock, and Rodeo Beer. They also produced smaller contract brews such as Cypress Beer for Monterey's Wing Chong Co. Market on Cannery Row often visited by John Steinbeck and Ed Ricketts. Unfortunately by 1937, two major investors in the brewery suddenly passed away causing the company to file for bankruptcy. 

By early 1938, the Neubert family assumed control of the recently bankrupted business and renamed it the Monterey Brewing Company, named for its most successful brand of beer. By 1942, the brewery hit rough times caused by shortages and rationing of raw materials due to the war effort and was forced to cease operations. 

In 2014, when my family and I embarked on opening Alvarado Street Brewery, we found a "cone top" vintage Monterey Beer can from the early 1940's and pondered how amazing it would be to bring it back one day. A few years later, we officially began the project. Along the way, we connected with relatives of the Monterey Brewing Company to hear more about the story of Monterey Beer and its founders, the Neubert family. We went through countless design rounds to ensure the artwork of the can was as close as possible to the original, recalling the days of John Steinbeck and the Great Depression that brought so many to the fertile Salinas Valley.
And as for the beer itself...we were unable to locate any brewing records, so we settled on an ALL MALT, refreshing light lager that's 4.5% alcohol by volume. A beer that's crisp, dry and perfect for any occasion. Beer flavored beer, if you will.

We were excited to be able to bring some local brewing history back to Monterey and tell the story of its founders. Rod Neubert, the grandson of its founder Armin Neubert, lives with his wife Susan in the Santa Lucia Highlands. I connected with this amazing local family in 2016, when they invited us to their family museum that featured memorabilia from the Monterey Brewing Company. With their blessing, we were able to move forward with the recreation of this iconic beer that has an incredible past. We hope to continue brewing Monterey Beer for generations to come!

Story #3 posted Wednesday, May 27, 2020

"Ford, Morse and Mora Celebrate Monterey"
By Peter Hiller

Monterey Storytellers graphic

Also available in PDF

When Tirey L. Ford retired from his professional life as a lawyer, being the 18th Attorney General of California and a California State Senator, he shifted his attention to writing a study of the history of Monterey – Dawn and the Dons – which was published in 1926. 

Ford’s love of Monterey and the surrounding area evolved during a period of time in which he lived at the Hotel Del Monte. A wonderful web of people stimulated Ford’s interest in the area as his daughter married Samuel F. B. Morse, the owner of the hotel and Tirey’s son, Tirey Jr., became the general manager and superintendent of Del Monte Properties, Morse’s property corporation.

There is no doubt that Ford and Morse knew each other from their mutual membership in the Bohemian Club in San Francisco. The friendship continued with numerous conversations about the history of the area when Ford was in Monterey, the locale which had become Morse’s permanent home. Morse persuaded Ford “to undertake a thorough and painstaking study of this playground in California, and under his encouragement and with his aid I have essayed to record its history,” stated Ford in the Foreword of Dawn and the Dons.

It comes as no surprise that another mutual friend of both Ford’s and Morse’s and fellow member of the Bohemian Club – Jo Mora - also played a large role in the creation of Ford’s book and Morse’s endeavors with Del Monte Properties. Jo Mora had moved to the Monterey Peninsula in 1920 to complete his homage to Father Junipero Serra at the Carmel Mission. Jo previously spent time in the Sierras as had Ford, and they both shared a profound love of California and its history. 

Over the years, Morse and Mora would share a love of horses, polo and painting. Morse would commission Mora to complete numerous artistic projects to help promote Morse’s holdings – menus for the Hotel Del Monte, maps of the Monterey Peninsula and 17 Mile Drive and advertisement illustrations that Morse would place in magazines to entice visitors to come and stay in the area. Eventually Jo Mora would build a house and live out his life on property in Pebble Beach as arranged through Morse. One of Jo Mora’s last sculptures would be a very dignified bronze statue of Morse that remains with the family to this day.

Tirey turned to Mora for the numerous illustrations that would complement the text. He wrote in the book’s foreword, “The illustrations of Jo Mora need no encomium from me. Their artistic excellence in supplemented by a faithfulness of detail that gives to them a real historic value. Mr. Mora has placed me under a deep and lasting obligation which I cannot hope to repay but which I gratefully acknowledge.” The maps Jo drew for the end pages of the book are arguably the first commercial cartes Jo created and would lead to one of the most significant components of his artistic career.

Ford goes on to write, “I believe I have gathered every essential fact connected with the history of California.” Jo Mora’s preexisting love of his adopted state – California - and his outstanding ability to express his visions with pen and ink made him the perfect partner for Tirey Ford. It is amazing to have the ability to create a scene that only exists from one’s visualization yet needs to be rendered pictorially and accurately.

Tirey concluded his foreword by stating that, “The gathering of the material and writing of the story have been for me a labor of infinite delight.” For Jo Mora, the depicting of Monterey history was a labor of love.

Dawn and the Dons remains a comfortable read about Monterey’s history to this day but must be searched for now on the aftermarket of used books.

Story #2 posted Friday, May 22, 2020

By Robert Finley

Monterey Storytellers graphicAlso available in PDF

Strong communities form the foundation of any great city and Monterey is no exception. Residents of “California’s First City,” whether born-and-raised here or transplants, have forged its heart and soul over its 250-year history. Whether it be in churches, cafes, markets, or bars, generations of Monterey’s populace have gathered on its streets and forged a milieu that is eclectic and hospitable. One of Monterey’s most revered gathering places, Hellam’s Tobacco & Wine Shop, has upheld this tradition by welcoming anyone who walks in to indulge in some of Monterey’s distinctive camaraderie over a fine cigar or a glass of wine.

The story of Hellam’s Tobacco & Wine Shop begins in 1893 when recent transplant Frank Hellam opened a cigar stand named The Climax Cigar Store, or simply The Climax. In the years prior, Frank operated a popular bootblack stand on Alvarado Street. His customers would often tip him in cigars, which sparked the idea in Frank to explore the burgeoning cigar industry. Selling “the best 5- or 10-cent cigars in town,” he ingratiated himself to the community as he developed a reputation for being honest and a friend to all. For someone like Frank, who had spent years train-hopping across North America, there must have been something about Monterey that felt like home to someone who didn’t have one.

As the years rolled on, Frank continued to plant his roots by urging his relatives to join him on the Central Coast. In 1899, he married another transplant, a German named Amelia Plapp. As Frank’s business ventures expanded, so did his family. The Hellams built a house that still stands on Scott Street where all seven of their children were born. In honor of the city that allowed them such prosperity, the Hellams named their first-born son Monterey “Monty” Hellam.

By 1904, the cigar stand transformed into a storefront on the ground floor of the newly-built Monterey Hotel, almost exactly on the footprint of where the stand was originally located. With ample lounge space, the Climax could now better facilitate the communal aspect of cigars, inviting Montereyans, Californios, and strangers from abroad in for a smoke and friendly discourse. The store was known for its regular cast of “chair warmers” along with those who conducted their businesses from there, offering automobile repairs, poundmaster services, and transportation arrangements. As the Climax further cemented its status as a place to unwind, it also grew to become one of the largest retail and wholesale cigar stores in the country.

The Climax remained a social hotspot in Monterey for decades; while it shifted locations over the years, it never closed or left downtown Monterey. In 1933, the Climax rebranded as Hellam’s Tobacco Store and remained within the Hellam family until they sold out of the business in 1999. Today, Hellam’s Tobacco & Wine Shop maintains the tradition of hospitality and fellowship that has cemented Monterey’s status as one of California’s most remarkable cities.

Story #1, posted May 19, 2020

"How to train an Abalone: Pop Ernest Doelter, The Abalone King"
by Tim Thomas

Also available in PDF

Monterey Storytellers graphicAlmost every city in the United States is famous for unique and special food items. When you think of Philadelphia you think of cheesesteak, Chicago, deep dish pizza, Bangor Maine, lobster, Seattle has Dungeness Crabs and good coffee, Baltimore, crab cakes, New York, lox and bagels and in Portland Oregon, its donuts. And of course, San Francisco wouldn’t be San Francisco without Dungeness crab sourdough bread. And what about Monterey? Well, Monterey has the most unique and often the most sought-after food item, abalone. And it was a German chef and restaurateur named “Pop” Ernest Doelter who, in 1908, put it on the map at his small Alvarado St. restaurant.

An abalone is a big marine snail or gastropod from the genus Haliotis. Abalone may be found in most oceans of the world, usually in cold waters, Abalone goes by many names—sea ears, ear shells, Venus’s ears and muttonfish. But the word abalone comes from the native people from Monterey the Rumsiens, who called them aulun. Early Spanish settlers called it abulon, based on the Rumsien word, and linguists today trace the word abalone all the way back to that word, aulun, that started in Monterey several thousand years ago.

Abalone played a very important part in lives of the Rumsien. They ate it; used the shells to make tools like fishhooks, shovels and bowls; made beautiful abalone pendants to decorate baskets; made jewelry; and traded it to other California Indians for things they couldn’t get in Monterey, like obsidian used in making arrow and spear points. They also were known to be the first abalone divers based on burials found in Monterey showing "surfer's ear" or boney growth in the ear canal due to spending a lot of time in cold waters.

Sometime in the early 1850s, an “abalone rush” brought Chinese families to our shores gathering not only abalone but eventually creating the California squid fishery, but that’s a different story. Beginning in the mid-1890s, Japanese abalone fishermen, arrived bringing with them new skills and technology to commercially harvest abalone in the deep waters of Monterey Bay. Because there was no local, or even statewide market for abalone, no one knew what to do with it then. The abalone being pulled out of Monterey Bay by those Japanese divers was primarily for the markets in Japan.

Pop had first came to the Monterey Peninsula in the 1890s when he was working as a personal chef for a wealthy San Francisco family who would vacation at the Hotel Del Monte. He fell in love with the Monterey Bay area and vowed to someday return and open a seafood restaurant.

In 1907, a small family restaurant on Alvarado St. closed, Pop saw an opportunity and packed up his family to move to Monterey. That first restaurant, called the Café Ernest, specialized in a very popular seafood item, oysters. At the turn of the 20th century, people didn’t eat a lot of seafood, at least not here in Monterey. Most of the seafood then being caught in Monterey Bay was for the San Francisco markets. And the oysters that Pop was serving were coming by train from San Francisco.

Oysters like most seafood does not stay fresh very long and it was not uncommon for trains to be delayed. This delay was for a variety of different reasons including breakdowns and cows stuck on the tracks. Often, by the time the train arrives at the Monterey station, Pop’s order of oysters was ruined! So he was always looking for something new that he could serve, something local that he could keep fresh.

Pop was fascinated with the abalone and wanted to figure out a way to serve it without using lye and other strong agents to soften it up. Sometime in the spring or summer of 1908, he brought some abalone into his restaurant and began to experiment. After several days of experimentation and being the good German chef that he was, he finely came to the realization to treat it like schnitzel. Once removing the abalone from its shell, you pound it, -drag it through an egg wash and cracker crumbs and cook it quickly in olive oil, and thereby create the abalone steak.

Soon people came from all over, far and wide to eat fresh abalone steaks at the Café Ernest.Many would leave songs and poetry in the restaurant’s guest book like:

Oh! some folks boast of quail on toast,
Because they think it’s tony;
But I’m content to owe my rent
And live on Abalone

Because of Pop’s recipe, the demand for fresh abalone, not just in Monterey, but throughout all of California grew tremendously! In 1916 over 600,000 pounds of red abalone were unloaded at the Monterey Wharf. By 1929, the California abalone industry was generating close to a million dollars in revenue, of which 75 percent came out of Monterey Bay. Monterey had become the true abalone capitol of the world.

Pop took something that was once described as “like eating a rubber boot” and transformed it into an international epicurean delight that is still enjoyed today and crowned him the “Abalone King.”


Old Gray Mare Fire Truck in Rose Parade

Rose Parade by Honda LogoThe Old Gray Mare 100+ year old fire truck was featured in the Rose Parade by Honda® to commemorate the 250th birthday of Monterey! Watch LIVE on New Year's Day.

See more photos from the day.

Mini Golf Logo

MCC LogoFebruary 6 - 9, Thu - Sun MINI GOLF FUNDRAISER at the Monterey Conference Center - Come to the Conference Center to play a pop up mini golf course with holes created by local businesses and organizations. This fun event is great for all ages and is a fundraiser for all Monterey 250 events. Don't miss it and tell your friends! 


Thanks to everyone who came down for a round of mini golf! This event was very well supported by the community and we thank you!! We raised $3,000 for Monterey 250 events!



May 29, Friday ART GALA - The fancy Gala in celebration of Monterey 250 will kick off the birthday week at the Intercontinental Clement Monterey. Music, food, drinks, entertainment.

More to come soon!

Abalone Art Piece


June 2, Tuesday,  PUBLIC ART UNVEILING - A 15-foot abalone sculpture to commemorate Monterey 250 historic milestone will be unveiled at San Carlos Beach park. Design and created by Cara Byrd, John Mason, and Lance Boen.

Cannery Row Co LogoThanks to our major sponsors for this project, the Cannery Row Company, and the Cannery Row Business Association.

M250 Logo


Monterey 250 Mosaic Community Celebration 1 – 4 pm San Carlos Beach/Park
Director/Playwright - Harriet Lynn
- Being that it is Monterey’s 250th birthday the City of Monterey is celebrating on June 3, 2020 actual Founding Day: June 3, 1770) with a community celebration inspired by the 1984 ceramic tile mural by artist Guillermo Wagner Granizo. This pictorial mosaic depicts much of the area’s history, people and events and installed on the outside rear wall of the Monterey Conference Center.

This community program is to acknowledge and pay tribute to others before us whose contributions come from deep within the area’s past (prior to 1770) to its present day and glimpsing into the future.  With an outdoor program from 1:00 – 2:30 pm performing groups and individuals from different backgrounds and cultures will entertain and enlighten.  A storyteller (“Count of Monterey”) weaves a narrative throughout the program illustrating Monterey’s unique historic past, present and future. Post-performance, 2:30 to 4 pm.

Evening - Birthday Party on Colton Hall Lawn - 5:00 PM – 8:00 PM - Music, Food trucks, Entertainment, Activities! 
The City's official Birthday Party will be held at Colton Hall Lawn with a fun evening of food, live music, and of course birthday cake! Be sure to stop by as we celebrate our City's 250th birthday!

M250 Logo

Jul 4, Sat INDEPENDENCE DAY PARADE & BIG LITTLE BACKYARD BARBECUE - This wonderful community event speaks for itself, but watch for more details coming in spring.

M250 Logo


Fall 2020 Block Party on Alvarado Street - Come break bread with your neighbors as we celebrate Monterey's anniversary year with a block party. All ages are welcome. Food, drink and live entertainment will be provided. Don't miss out on this exciting event. 

Ticket sales and additional details available soon!

Other Monterey 250 Events

Monthly Wharf Walks Focus on the first 250 years of the City of Monterey, Old Fisherman's Wharf and the Fishing Industry - Tim Thomas' Wharf Walks' Tours meet at the head of Old Fisherman's Wharf (near the pink "Harbor House" store, #1 Old Fisherman's Wharf, Monterey. Advance reservations are required by calling Tim Thomas at (831) 521-3304 or via email

The tour is for ages 10-adult only and the cost is $20 for adults and kids are $15 (10-15 years). Group Rates are also available.

CANCELLED - March 12, 7:30 p.m. The Museums and Cultural Arts Commission invites you to our second concert of the Colton Hall Evening Music Series celebrating Monterey’s 250th birthday year.

VOCI a cappella Chamber Ensemble March 12, 2020, 7:30 - 8:30 pm in Historic Colton Hall.


MuralCANCELLED - March 14, 10 am. "Monterey's Tile Mural: Celebrating Our History" Join with residents of Old Town Neighborhood Association to hear local history buff, Michael Sovereign, talk about the history revealed in Monterey's Tile Mural, located at the Monterey Conference Center on the corner of Pacific and Del Monte Streets. Meet in front of the tile mural facing Pacific Street. Free and open to the public.

Luau Civic Club EventCANCELLED - April 25 - House of Four Winds Luau,  540 Calle Principal - a fundraiser for and sponsored by the Monterey Civic Club with proceeds going to the House of Four Winds Foundation for the preservation of the adobe.

Cost is $45 per person.  To reserve, send your check payable to the Monterey Civic Club along with the names of all guests, your address, phone contact, and email (if available) to Monterey Civic Club, P O Box 1408, Monterey, CA 93942.  For questions, contact Jackie at 831-747-2345 or Alice at 831-277-1285.


Monterey County Fair PosterSep 3 - 7 -  Monterey County Fair Announces Dates, Theme and Poster for 2020 Fair Featuring Artwork by Renowned Artist Jo Mora

Old Monterey Foundation Lecture Series - dates coming soon

Beach clean ups, beautification projects, a Time Capsule, and more! Information coming soon!

Signature Events

Schedule of Events

MPL Celebrates Monterey's Birthday

History Series BrochureLiving History Series at the Library - SUNDAYS

Join us for a series of fun and informative first person living history performances with actor Howard Burnham as we explore key moments in Monterey’s rich history. The Living History Series is sponsored by the Friends of the Monterey Public Library. Admission is free and a reservation is required for individual performances. To make a reservation, please visit or call (831)646-3933. Time: 2:00 pm Ages: 16 and up

  • Jan 12 Gaspar de Portolá and the Founding of Monterey
  • Feb 9 Hippolyte Bouchard and the 1818 Battle of Monterey
  • Mar 8 John C. Fremont and the ‘Americanization’ of Monterey and California
  • Apr 5 Robert Louis Stevenson and Love in a Warm Climate
  • May 31 ‘Doc’ Ed Ricketts and Cannery Row
  • Jun 14 S.F.B. Morse and Pebble Beach (as told by his publicity agent, Herb Cerwin)