NEWS RELEASE

DATE: Sept. 14, 2005

CONTACT: Fred Meurer, City Manager
(meurer@ci.monterey.ca.us)

PHONE: 831.646.3760

RELEASE:  Immediate

Dubrovnik Officials in Monterey Review Long-Term, Year-Round Tourism Strategies
Monterey Partnership with Dubrovnik, Croatia, Supports Economic Development

Officials visiting Monterey this week from Dubrovnik, Croatia, are looking to come away with additional strategies to boost economic development at home – particularly in the areas of responsible, sustainable tourism and business conferences.
    Through an international technical training partnership with the City of Monterey, the Dubrovnik team, including the vice-mayor, is visiting the Peninsula through Sept. 17. Throughout the week, the team will be hearing from local business executives and touring historic sites and other visitor-related venues, including the Monterey Bay Aquarium, Laguna Seca Raceway and the Monterey Conference Center. The cities of Carmel and Pebble Beach are also scheduled.
   During the visit, Dubrovnik representatives are exploring ways to foster the growth of year-round tourism and economic development in the following ways:
  • exchange experiences in the construction and marketing of tourism based on golfing. Dubrovnik is in the process of developing a golf resort.
  • examine Monterey conference programs and expand their program of business group meetings.
  • map and streamline their economic development process.

Currently, Dubrovnik’s economy is totally dependent on visitors who travel to the community May through September. The number of visitors (up to 10,000) in a given seasonal day can overwhelm the walled city. Officials are looking to boost off-season tourism, spread out the numbers and relieve pressure on services and infrastructure.
   Monterey has entered into a two-year technical advisory partnership with Dubrovnik, Croatia, under the auspices of the U.S. Agency for International Development (USAID) and the International City Management Association (ICMA). Such partnerships assist cities and countries in developing a strong economic base and a political environment of democracy.
   As part of the technical exchange, Monterey is looking to gain insight into historic preservation and restoration approaches. On the world-heritage list of historic places, Dubrovnik was heavily damaged in the 1990's as a result of civil warfare and continuous bombings. The city was under siege for a number of weeks and has managed to recover and restore many of its resources and treasures.
   Monterey officials are scheduled to visit Dubrovnik again in late October. USAID covers all travel and per diem expenses associated with visits. The exchange is sponsored by the Technical Twinning Program of the USAID in support of the Croatian Local Government Reform Program.

SCHEDULE OF EVENTS – available by calling the City Manager's Office at 831-646-3760.

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