Annual Report 2000
ECONOMIC

Year in Review
Partnerships with Military Continue to Grow
Our civic-military partnerships continue to be a success.
For more than two years now, the U.S. Army has paid our costs to maintain the wastewater, stormwater and street systems at the Defense Language Institute Foreign Language Center & Presidio of Monterey.
This past fiscal year, we also have been paid to maintain and repair 140 facilities on the military installation. The expanded contract includes carpentry, electrical, plumbing and painting. Additional City staff were hired to meet these demands and have added their expertise to our employee base.
Our contract with the military has saved the Army $1.7 million each year. The Army continues to use the cost savings to finance other projects within the Presidio. These additional projects support a variety of local businesses and contractors.
We are also exploring new ways of cooperation with the Naval Postgraduate School. This past spring, we were contracted to sweep the streets for all U.S. Navy facilities in the Monterey area. We will continue to look for other possibilities for providing municipal services for the Navy.

Osio Plaza Completed
Once a City parking lot that benefited few community members and generated no tax revenue, Osio Plaza now is filled with economic vitality. All 30 affordable-housing rental units are occupied and a waiting list has been established. Retail space along Alvarado Street is full. And the theater is fully operational.
For more info, call our Housing Division at 646.5615.

Local Business Assistance
More than $40,000 was awarded to property owners to upgrade the facade of their buildings. In addition, the City also contributes monies to local business associations.
Del Monte Center Expansion
An Environmental Impact Report (EIR) was completed for the 16-theater addition at Del Monte Center.
The project is scheduled for review by the City Council this fall.

Looking Ahead
Healthy Tourism Market Key to Community Success
Maintaining Monterey’s vibrant tourism market share – which contributes more than 50 percent to the City’s revenues – continues to be a major focus.
We constantly work to protect the interests of our community members and at the same time develop ways to sustain an active economy.
This year the City encouraged the Monterey Peninsula Visitor and Convention Bureau and the Monterey County Travel and Tourism Alliance to form a single organization called the Monterey County Convention and Visitor Bureau. This new organization will present one united front to individual families and groups looking to visit Monterey.
At the City, we have expanded our group sales division and reorganized our efforts. Since the new aggressive sales campaign began last year, the office has contracted $2.3 million worth of sleeping rooms and tentatively booked another $1.5 million.
In addition, partnerships with Monterey-Salinas Transit and the Monterey Bay Aquarium helped provide FREE shuttle service to and from popular destinations this summer.
The Waterfront Area Visitors Express (WAVE) serves well as a point-to-point shuttle, and we continue to work with our partners to provide funding for the program.

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North Fremont Proposes Area-wide Changes
To help ensure the economic stability of area commercial districts, we work closely with local community members to develop programs and plans that fit the needs of their neighborhood.
This year we continue our efforts with the business and residential groups in the North Fremont area to enhance economic vitality in the district.
As part of the endeavor, the North Fremont Street Area Plan was created to help make North Fremont Street a more attractive and vital business zone. A broad-based coordinating committee of business/property owners, residents, Monterey Fairgrounds representatives and City staff helped prepare the plan.
Key elements of the 10-year plan include identifying North Fremont as a distinct business area and establishing a Business Improvement District.
New programs for the district will

  1. provide for signage that identifies the area;
  2. encourage businesses that serve residents; and
  3. encourage better and unified design features, including those that promote public safety. Copies of the Area Plan are available at the City’s Planning Division. For more info, call 646.3885 or email fell@ci.monterey.ca.us

Budget page
Balancing the 2000-01 Budget
Balancing the budget takes careful planning.
We examine where our money comes from and how it is spent. We evaluate the community’s needs; then set goals and establish work programs.
These graphs show projected income and expenses for this year. They detail our sources of income as well as how City monies are distributed by department and function.
For more info, visit our Web site. Budget materials for this year will be posted in the near future.

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Annual Report 2000 Main Page | City Focus Main Page
Land Use | Public Facilities | Economic | Social | Public Safety | Historic Preservation

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Rev 02/19/08 L. Huelga http://www.monterey.org/focus/annualreport00/economic.html