"Monterey is committed to being a model city for its quality of life driven by responsiveness of local government, historical and cultural preservation, mobility opportunities emphasizing pedestrians over vehicles, economic sustainability, a strong sense of place and good stewardship of the natural environment."

• Regain economic vitality
• Attract, develop and retain a high quality work force
• Ensure an adequate water supply now and in the future
• Preserve, promote and maintain our historic, cultural and environmental assets