After defining a vision for the future of Monterey, the City Council outlined its mission. The Council grappled with the key concepts to include in its mission. The Council refined its mission to one sentence and the word “anda’ which means moving forward.

The Monterey City Council will provide visionary policy and legislative leadership that assures a safe, healthy and economically vibrant community.  Anda!
 

With a vision for the future of Monterey and a mission for the City Council, the next task focused on enunciating value drivers and strategic initiatives. 

Value drivers give focus and clarity around what the City organization should always be working on.  Strategic initiatives are major projects the City organization undertakes.